BUILD YOUR BUSINESS
WELCOME, RISING-STAR EXECUTIVE!
If you dream of...Conquering your fear of public speaking, once and for all?
Delivering engaging presentations that bring you and your company more recognition, clients, and income?
Getting booked to speak at leading conferences and becoming a go-to thought leader in your industry?
But you know that in order to achieve the dream you need to...
Build confidence and leverage the power of public speaking to change your business, your life, and the lives of your clients!
Hone in on your zone of genius, identify your ideal audience, and create a signature presentation that will have a huge impact
Be brave enough to ask for help, conquer your fear, and become the leader you have always wanted to be!
Step into my office! Especially if...
You're a rising-star executive working their way up the corporate ladder...
You're a seasoned executive who dreams of a career renaissance...
You're a visionary entrepreneur who is ready to level up through public presentations or online webinars...
Welcome! You're exactly where you need to be.
My name is Kate Lupo and I'm a Professional Public Speaking & Visibility Coach. As a professional speaker, I've built a thriving business presenting my signature workshops at Ivy League Schools and top business organizations across the country. Through my exclusive 4-month private coaching program, I am proud to help rising star executives and business owners conquer their fear of public speaking, master their message, and become expert thought leaders in their industry. You're next!
BECOME THE THOUGHT LEADER YOU WERE MEANT TO BE.
Meet my amazing clients who have embraced the power of public speaking to level up!
ENROLLING NOW FOR SPRING 2017
LIMITED SPOTS AVAILABLE
My signature program, Master Your Message is a one-on-one private coaching program personalized to your specific needs. It is the only one of its kind for executives who are ready to conquer their fear, become confident public speakers, develop their signature presentation, and get booked and paid to speak at top conferences and organizations.
ARE YOU READY TO TAKE YOURSELF AND YOUR BUSINESS TO THE NEXT LEVEL?
THIS PROGRAM IS FOR YOU IF...
You want to eliminate the bone-chilling anxiety you feel every time you're asked to speak in front of your work colleagues or in front of a crowd
You are tired of feeling like you're living in the shadows and you're ready to spread your message to a larger audience - who needs your help!
You know you have a problem, and you're ready to understand how improving your public speaking skills can change your business and your life
You're done comparing yourself to your more confident colleagues and want to take ownership of your own success
You're done with the small game; you're ready to be the leader and visionary you are meant to be!
Let me teach you how in just one year, I found my ideal customers, created my signature workshop, became a thought leader in my field, and got booked (and paid) to speak at Ivy League Schools and top business conferences & organizations
I TEACH CONFIDENCE.
In order to become an confident and exciting public speaker, you need develop the right mentality. Because of this, the entire first month of our program will be dedicated to breaking through the mental blocks you have around public speaking. When you were a child were you told to "be seen & not heard"? Do you have embarrassing memories from a past speaking engagement you can't shake? We will bring all the gremlins out in the open, and eliminate them one by one. We will reboot your mentality, and creating a solid new foundation. Once I teach you my success formulas, we will create your distinct speaking style, and soon enough, you will gain the confidence to be the amazing public speaker you always knew you could be!
I MAKE IT FUN.
Public speaking... fun?! Are you crazy?! This might be the mental dialogue in your head at the moment...but not for long! I can't wait to show you how fun, fulfilling, and life-changing public speaking can be. Furthermore, I'm a firm believer that the best learning is done when you are having FUN. Thus, every week, I will assign you engaging and interactive lessons that will constantly keep you on your toes - in the best way possible.
I LEAD YOU AT YOUR OWN PACE.
While the program is broken up into 4 months, with each month focusing on a new core strength, I believe that individualized learning is important and I will lead you through the program at your own pace. Everyone has different needs and I can't wait to build the perfect program for you.
I EQUIP YOU WITH THE TOOLS YOU NEED.
While other public speaking programs may focus solely on mindset and practice training, I make sure my clients are set up with the technology and strategy they need to take their training to the next level. Once you become confident in your speaking skills and message, then I will guide you as you create your Speaker Demo Video that will help you get booked at top conferences.
YOU'RE NOT ALONE ANYMORE.
Do you ever walk down the street and wonder how many other people have your same fear? Wouldn't it be nice to connect with people who are overcoming that fear - in a safe and supportive environment? As a member of Master Your Message, you will also become a part of my private Facebook group where you will have a community of friends to share stories, breakthroughs, articles, and more. This will inspire you throughout the training process and lead you to more breakthroughs in your own life!
I AM YOUR MENTOR & BIGGEST CHEERLEADER.
I'll give you the tough love when you need it, but mostly, I will be a mentor, trusted friend, and most importantly, your biggest cheerleader in this process. This will be a very personal experience and I can't wait to get to know you and see your transformation!
At the end of our program, you will walk away with:
> THE CONFIDENCE OF A PROFESSIONAL SPEAKER
> A CRYSTAL CLEAR UNDERSTANDING OF YOUR IDEAL AUDIENCE
> A DAZZLING SIGNATURE PRESENTATION
> AN EXCITING SPEAKER DEMO VIDEO TO HIGHLIGHT YOUR TALK
> AN OUTREACH PLAN TO LAUNCH YOURSELF AS A SPEAKER & THOUGHT LEADER
> NEW FRIENDSHIPS AND INSPIRATION FROM MY ONLINE FACEBOOK COMMUNITY
The world needs to hear your message, and you're way too smart to stay hidden in the shadows.
Does this sound familiar?
It's the monthly board meeting on Monday and you're expected to give a report on your department's progress. It's a week away, but already, you're dreading it. You're a rising star executive at your company. You love your clients and they love you. You've developed relationships with movers and shakers across your industry. Everyone knows your name, or even if they don't, they soon will. You're also proud to be innovating in ways your bosses could not have anticipated, and you love it. You love being a visionary (perhaps even a bit of a maverick), and it shows in the passion you bring to your work. But somehow, all that confidence you have in these 1-on-1 interactions goes down the drain when you're expected to speak in front of groups. When it comes to these darn meetings, you lose it. You stammer, you get sweaty, you get red-faced, you clam up, your voice is shaky. Your confidence is gone. Your worst fear is that your colleagues are judging you. Even worse, your boss (who loves you), has pulled you aside in the past to tell you you need to improve your speaking skills. So embarassing, but he's right. It kills you that everything else in your professional life is going so well, but your public speaking skills are holding you back from truly owning your expertise, and mastering your message. What would you give not to have this pit of anxiety in your stomach leading up to these meetings every month? What would you give to have the public speaking eloquence to match your expertise?
Or how about this?
Your assistant just booked the date on your calendar. There it is: staring you in the face. You're going to be a featured panelist at a top business conference coming up this fall, and you already feel slightly nauseous about it. Of all the things to be bothering you, you're annoyed that you still have to face the fact that just the idea of public speaking makes you feel sick. You're the founder of a company making a big difference in your industry. You love your employees, your clients, and they love you. You're innovating in your space and you want to share your message with a larger audience. You like to be a part of the action and connect with other innovative colleagues, so you go to a lot of conferences, and they're a lot of fun. But you're always slightly jealous when you see other founders effortlessly presenting their material and you haven't had the guts to be a presenter yet. Your colleagues say "you should be up there on that stage!" and you appreciate their confidence in you, but the truth is: it's the last thing you want to do - although you know that being a confident public speaker would be incredible, both for you and for your business. So there it is: the date is in your calendar. You're ready to start working on your kick-ass presentation and level up. This should be a cause for celebration, right?! But in reality, you're biting your nails. How can you get rid of this dread? Why can't this be something to look forward to?
Some people are born with the public speaking gift, and some people learn it. The good news is: it can be taught, it can be learned, and it is something you will master.
NO MORE ANXIETY.
NO MORE BUTTERFLIES.
NO MORE SWEATY HANDS.
NO MORE DRY MOUTH.
NO MORE FEAR OF JUDGEMENT.
NO MORE SLURRING YOUR WORDS.
JUST PURE, THRILLING CONFIDENCE.
ENROLLING NOW FOR SPRING 2017
LIMITED SPOTS AVAILABLE
Let's walk through the 4 core elements of Master Your Message together...
part i: MENTALITY REBOOT
- In our first month working together, we do a complete mentality re-boot, addressing your fear of public speaking head on.
- We will work together to get to the bottom of your fears and uncover the core of your anxiety around public speaking. Do you have fears from childhood? Did you parents tell you "to be seen and not heard"? Do you have lingering embarrassment from past experiences?
- We will study the speeches of great public speakers from our time and from the past, and I will teach you the core tenets of what it takes to make a great public presentation.
- At the end of each session, I will give you eye-opening assignments that will help you build confidence, and develop the best mentality possible for becoming a great public speaker.
part ii: BUILDING CONFIDENCE THROUGH LIVE PRACTICE
- We will build upon your newfound confidence through live practice. Each week, you will make a short practice presentation to me over live video recording. We will hone and critique these short presentations together, in a supportive and positive way.
- Each week you will gain more confidence as your presentations get stronger and stronger through live practice.
PART III: BUILDING YOUR DAZZLING SIGNATURE PRESENTATION
- Whether you already have ideas for your presentation or not, we will drill deep into your zone of genius, your expertise, your strengths, and your success stories.
- We will also discuss your audience. Who needs your help the most? Who would most benefit from this information?
- We will then work together and use the best online presentation technology to build a visual aid that will assist you for your talk.
- We will weave in the visual aid with your oral presentation to create a seamless, fascinating presentation that will captivate your audience - in your distinct speaking style.
part iv: GETTING YOU BOOKED & PAID TO SPEAK
- Once we have built your signature presentation, we will continue to practice it to perfection this month.
- When you are ready, I will then coach you in how to hire a professional videographer/photographer in your area to record your talk and take photographs of you in action at your office. I will work with you and the videographer who will edit the presentation into a 4-minute Speaker Demo Video. This Speaker Demo Video will be an essential tool for getting you booked to speak.
- We will then create your one-year plan for promoting your presentation to the best organizations, schools, conferences, and more.
- We will make a list of target opportunities for you, find the point-of-contacts for each one, and create a strategy to execute your marketing plan.
- At the end of our program, you will have an expert strategy, and all the technology you need to begin promoting yourself as a professional speaker!
I PREPARE YOU WITH THE TECHNIQUE, STRATEGY, AND TECHNOLOGY YOU NEED TO SUCCEED
Speakers who have a Speaker Demo Reel are the ones who get booked. My Speaker Demo Reel was essential for building my reputation and career as a professional speaker. Thus, per above, I'm excited to help you vet & hire a local videographer and photographer who can record you giving your signature presentation. You may wish to coordinate for your colleagues to listen as your audience for your demo presentation, but no audience is required. The content is everything. Furthermore, we will get great professional photos of you in action. Please note that depending on your level of comfort with the technology, you could potentially film yourself and edit the material for free or low-cost. But if you require additional assistance, the cost of hiring a videographer who can film and then edit the video may be around $300-$500, which is a cost not included in our program. Once it is done, the Speaker Demo Reel will be an amazing testament to all your hard work in our program!
EVEN AFTER THE PROGRAM IS DONE, YOU WILL CONTINUE TO BE A PART OF MY SUPPORTIVE, INSPIRING ONLINE COMMUNITY
Even after our program is over, you will have access to me within our Facebook Group as your mentor to help you as you work on next steps. You will also get the opportunity to connect with my other amazing clients through our private page. Feel free to share tips, articles, ask for feedback, and more! It makes a huge difference to be a part of a community of like-minded people striving for the same goals, and rooting for each other along the way. I can't wait for you to become a part of our community!
I LOVE BONUSES, DON'T YOU?! ALL THE BONUSES BELOW ARE INCLUDED IN YOUR program
When you're with me, you're treated like a VIP! I always want to go above and beyond for my clients and lead them towards total life transformations, so here's what you can also expect on top of al of the above:
KICK-OFF DEEP DIVE SESSION (VALUE $750):
For our first coaching session together, I'll give you as much time as you need so we can assess your strengths, weaknesses, dreams, and goals to make your individualized program a huge success.
MID-PROGRAM PRACTICE INTENSIVE (VALUE $750):
Once you are ready to practice your signature presentation in its entirety (which will likely be around 1 hour), we will do an intensive session over video conference. We will take as much time as we need to critique, add edits, and polish the presentation to perfection.
OUTREACH EMAIL TEMPLATES ($500)
I will share with you the exact email templates that got me booked and paid to speak at Ivy League schools and top business organizations. You will draft your own outreach emails according to my templates, and I will edit them for you in real time so they are perfect and you will feel extra confident in your outreach.
EXCLUSIVE EMAIL ACCESS TO ME (VALUE $2,800):
Email me anytime during the workweek to check in, ask questions, review your materials, or even if you just need a pep talk. I'm here for you!
The alchemy of the internet has brought you here for a reason. You're ready for a change. So what are you waiting for?
My program Master Your Message is only for executives and entrepreneurs who are serious about conquering their fear, leveling up as thought leaders in their field, and launching themselves to new heights of success in their lives and business through the power of public speaking.
I know what it takes to build a career as a professional speaker & I see on a daily basis how public speaking can change people's lives
> I’ve been booked and paid to speak at Ivy League Schools & top business conferences
> I’ve spent years perfecting my skills and have spoken in front of thousands of people
>...and I get to live my dream life helping people through my signature presentations
Now it's your turn!
YOU ARE READY FOR MY PROGRAM IF...
- You know you have a fear and problem with public speaking and you want to get rid of the anxiety you feel every time you make a presentation.
- You know your fear of public speaking is preventing you from growing your success in your business and in your life.
- Your boss and/or your colleagues have encouraged you to seek help with your presentation skills.
- You're fed up, and ready to once and for all, conquer your fear of public speaking and create a future where you can give presentations with no worry or anxiety at all.
- Once you conquer your fear, you're excited to spread your message, become a thought leader, and teach a dazzling signature workshop that can potentially help thousands of people.
- You don't want to stay hidden in the shadows anymore.
- You’re not just in it for the money – you genuinely want to help people. But you also know that time = money and you are also ready to get booked & paid to speak.
- You’re a go-getter who likes to take action.
- You are ready to invest in yourself and you don’t set limits on your income or lifestyle.
- You know the transformative value of guided, one-to-one coaching.
- You would love to become a part of a like-minded, supportive community of people who are also striving to conquer their fear & level up their lives as well.
- You know that public speaking can change your life and you're ready for a life transformation.
- You understand that the best results are dependent on your hard work, and you can't wait to get started!
YOU ARE NOT READY FOR MY PROGRAM IF...
- You know you have a problem with public speaking, but you're not ready to fully conquer the fear yet - maybe next year.
- You're schedule is "too busy" and you're not convinced that private coaching can help you.
- You're ok staying in your same position, year after year, doing the same thing.
- You're ok staying under the radar and in the shadows even though you know you have more to offer the world.
- You're not interested in making a difference.
- You find yourself starting projects but never finishing them.
- You like to critique and complain but not put in the hard work yourself.
- You are often late for meetings and in general, are disorganized.
- You tend to believe that life is hard, and things don't go your way.
- You like playing it safe and you’re not willing to step outside the box and try something new.
- You’re not interested in making real, genuine connections with people.
- You aren't willing to invest in yourself and your true potential.
- You're looking for the "magic bullet" to solve your problem right away - you don't want to put in the time for a 4-month program, although you know it will probably get you the best results.
If you are ready to conquer your fear, put in the hard work, and see life-changing results, then I can't wait to meet you!
You've been ready for a while.
Now it's time to take the leap.
Let's do this!
Who is this program for?
This program is for rising star executives who work within a larger company, or entrepreneurs who have been in business for a few years and are looking to level up. This program can also be for older executives looking for a career renaissance.
What if I am a natural born introvert vs. an extrovert - will this program still work for me?
Yes! There are many famous public speakers and figures who were born as natural introverts, but who created their own distinct speaking style that made them comfortable enough to spread their message. You don't have to have the razzle-dazzle style of a P.T Barnum or a Tony Robbins, but you do have to believe in your message and develop a style that suits you. Just think of someone like Jane Goodall, who has a much softer countenance, but a huge message to share. Together, we will use your distinct personality as a strength!
How does Master Your Message stand out from other programs?
While other coaches only teach technique in mastering public speaking, I help you design and build your signature presentation, and coach you in the strategy and technology you need to launch yourself as a professional speaker. You will walk away with a Speaker Demo Reel as well as a one-year marketing plan.
I'm not afraid of public speaking, I'm just not very good at it - because of this, could I be accelerated through the program at a faster rate?
Absolutely! I'm pleased to work with people who may consider themselves mediocre speakers, and who want to learn how to become more engaging, exciting communicators. We can absolutely restructure the program to suit your needs for maximum results.
This program includes coaching on the creation of a Speaker Demo Video. Do I have to be a techie to get this done?
No, you do not have to be a techie. In fact, I will work with you to vet and hire a videographer to help you shoot and edit your Speaker Demo Video for you.
Once I've invested in the program, are you going to convince me to spend more money on other tools and systems?
The only cost you will have in addition to the program fee will be related to your Speaker Demo Video. Some clients are able to shoot and edit the video themselves, but most will opt for a professional (or film student) to shoot the video and edit it for them. You should expect the cost of this service to be between $300-$500.
Will I be successful in Master Your Message if I work a full-time, demanding day job and don't have tons of time to commit?
You're here because you want to transform your life and master the skill of public speaking. If you want this change, and you want to succeed, you need to make the time for this program! Each week you need to set aside 30 minutes for our weekly check-in video calls, then set aside time to absorb the information so that you’re ready to work on your weekly assignments, which will likely take you between 1-2 hours per week. To truly change your life you’ve got to invest your time and energy in your signature presentation and do the homework I assign between each of our coaching sessions.
I'm ready to Master My Message, Kate - how will you process my payment?
Your payment will be secured processed through Stripe.com and you will receive a confirmation email as soon as the transaction is complete. You will also receive our full program details, my contact information, and next steps for our program. I make sure you're set up for success right away!
I've got additional questions, Kate. How can I contact you?
I truly want to help you conquer your fear and change your life through the power of public speaking. If you have additional questions before you commit, no sweat! Simply email me at firstname.lastname@example.org.
My parting message to you...
Dear Rising Star Executive!
First of all, I'm so honored that you have come to visit my website. The fact that you're here means that you are serious about improving your skills and making big and positive changes in your life. And for that, I want to applaud you!
I also wanted to take a moment to share with you a little bit more about my story and how it might relate to your journey. While I've always had the entrepreneur itch, about 3 years ago, the itch was stronger than it had ever been before. I knew I had a big message to share. I was ready to strike out on my own, but I wasn't quite sure how to take my skills, put them into a package, and market myself to a wider audience
I've always loved public speaking, mentoring people, and giving pragmatic advice. Outside of my full-time job, with my background working in the entertainment industry, I realized I had a knack for helping young people get jobs in Hollywood. After work and on the weekends, soon enough I was coaching young people all over the country and helping them get hired at top companies in the entertainment industry. To my delight, there were no other individuals or businesses who had cornered this particular market. Score! I quickly launched my first business as an entry-level Hollywood career coach and dominated the market.
I created my first online course, and began to build my signature workshop, Entry-Level Hollywood. In a short amount of time, I was invited to present my workshop at top colleges across Los Angeles, including UCLA, UC Irvine, and Occidental College. As soon as I got my presentation filmed, however, that is when I was able to build momentum, and eventually get booked to speak across the country at Yale, Dartmouth, Georgetown, Middlebury College, and many other top schools.
I started off as someone who wanted to help and wanted to be heard. But through research, determination, and faith in my message, soon I was a thought leader in my field.
I remember pinching myself before giving my presentation at Yale to a group of eager students, thinking to myself: "Oh my gosh, I am totally in my zone. This is exactly what I was put on this earth to do."
You might not yet realize the power of your own message, but when the time comes, and you have people coming up to you after your presentations telling you that your words have changed their lives, that's when it will all start to make sense. You'll realize you are making a difference and that this is what you were meant to do.
You're here because, like me, you want to be heard and you want to live a meaningful life. One of the best ways to make a big difference in your community, and in society in general, is to share helpful information that can help others lead better lives.
Sure you can give money, but if you can give someone advice that can set them on a new course, improve their relationships, give them hope, etc. - that it is a powerful thing.
And yes, while I've enjoyed a fast rise in my speaking career, I have to admit that the process was lonely and often frustrating in the beginning. It took me years to realize that investing in mentors and support groups was worth its weight in gold.
You're going to have ups and downs in this process, and it's so important to have a mentor, cheerleader, and friend holding you accountable and spurring you on. It's also so important to be a part of a larger community of people who are striving towards the same goals.
With this in mind, I know you're ready to level up - just like I was - but I don't want you to do this alone like I did.
I want you succeed in a supportive, inspiring community where you will transform in only 4 short months.
Very soon, I can't wait to see you confidently presenting your signature talk in front of an eager and thankful audience.
Very soon, I can't wait to hear you report back to me about how your talk has helped people across the country.
Very soon, you'll be pinching yourself (like I did) thinking about how far you've come.
Are you ready to conquer your fear, master your message, and become the leader you were meant to be?
Brilliant. Let's do it together!